Business Life

New PDF release: Shortcut: How Analogies Reveal Connections, Spark

Posted On December 27, 2017 at 6:02 am by / Comments Off on New PDF release: Shortcut: How Analogies Reveal Connections, Spark

By John Pollack

A presidential speechwriter for invoice Clinton explores the hidden strength of analogy to gas proposal, attach rules, spark innovation, and form outcomes 

From the meatpacking crops that encouraged Henry Ford’s first relocating meeting line to the "domino concept" that led the USA into Vietnam to the "bicycle for the brain" that Steve Jobs estimated because the Macintosh desktop, analogies have performed a dynamic function in shaping the area round us—and nonetheless do today.

Analogies are way more complicated than their SAT stereotype and lie on the very middle of human cognition and creativity. when we notice this, we commence seeing them everywhere—in advertisements, apps, political debates, felony arguments, trademarks, and euphemisms, to call quite a few. At their absolute best, analogies encourage new methods of considering, allow invention, and inspire humans to motion. regrettably, no longer each analogy that jewelry actual is real. That’s why, at their worst, analogies can lie to, control, or deceive us into catastrophe. The problem? recognizing the variation prior to it’s too late.

Rich with enticing tales, wonderful examples, and a realistic approach to assessment the reality or effectiveness of any analogy, Shortcut will increase serious considering, improve creativity, and provide readers a clean method of resolving a few of today’s so much intractable challenges.

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Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas by John Pollack


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