Klement Podnar's Corporate Communication: A Marketing Viewpoint PDF
By Klement Podnar
Corporate communique: A advertising Viewpoint deals an outline of the framework, key ideas, recommendations and methods from a special advertising point of view. whereas different textbooks are restricted to a managerial or PR viewpoint, this booklet presents an entire, holistic evaluate of the numerous methods conversation can upload price to a company. step-by-step, this article introduces the most techniques of the sector, together with self-discipline and serve as frameworks, company id, company and organisation branding, company social accountability, stakeholder administration, storytelling, company institutions, identity, dedication and acceptability.
In order to assist strengthen key studying issues, seize the basic proof and digest and preserve details, the textual content bargains a comprehensive pedagogy, together with: bankruptcy summaries; an inventory of keywords and ideas; case experiences and questions on the finish of every bankruptcy. ideas are illustrated via a wealth of genuine existence examples, drawn from numerous giant, small, international and native businesses akin to BMW team, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola.
This intriguing new textbook is key examining for all specialist company advertising and marketing and communique executives, in addition to undergraduate and postgraduate scholars of promoting and public kinfolk, let alone managers who desire a entire and actual view of this more and more very important topic.
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Extra resources for Corporate Communication: A Marketing Viewpoint
Corporate Communication: A Marketing Viewpoint by Klement Podnar